I was up against two (2) Illustrator's when the publisher asked me to send character sketches of Izzy. And so I used my PowerPoint skills and made a short presentation about an excerpt from the book. Voila! I got the project. The publishers told me that they really liked my presentation.
For 2012, I made my personalized address label which I will use for my submissions to publishing companies. I might get rejected but the consolation is knowing that gave it my best shot and did something unique :)